There’s no better place to bring big dreams to life than in the Big Apple.

In preparation for its September 2020 launch, Strokes Beauty Lab shot its campaign in New York with world-class talents, making it one of the few Filipino brands to make the City That Never Sleeps their creative playground!

The brand’s vision is too big to not share it with the world.

Creating products that would embody makeup artistry like never before and promising everyday confidence, the Philippine-born cosmetics brand aspires to have a global impact through its globally competitive line of products, starting with a campaign that boasts of a team of internationally renowned talents.

New York-based Filipino Creative Director Audie Umali has been tapped by several other Filipino brands in the past. Strokes, however, is the first Philippine-based company he has ever worked with. Misha Shahzada, the shoot’s makeup artist, has had her works featured in the likes of Vogue and Harper’s Bazaar.

Among the campaign  ravishers are Merille Raagas, the Filipina model from STATE Management; Taiwanese Model Pace Chen of One Management; Yvonne Wegener from Heroes Model Management; Mackenzie Hamilton of New York Models; Vlada Roslyakova, the russian model who holds the record for most number of walks in a season; Haejin Lee, the Korean stunner from Wilhelmina Models; and other models to keep an eye out for.


Talk about a power roster!

Strokes Beauty Lab will officially launch on September 16, and with it comes a new era of beauty -- one that is defined by you. 

Ready for the first day of being Beautiful Any Day? Mark your calendars! 

There’s so much you can’t miss!

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