Blog

Photo and Video from: https://www.tiktok.com/@_zeya/video/7322551266012450080 You’ve probably noticed a few girls and guys on TikTok using a filter with two different types of makeup. And you might have seen the words “high visual weight” or “low visual weight” somewhere in the video! But what do they mean? Throughout makeup history, trends have always been...

Here's exciting news to start your week! We're thrilled to announce that we have just restocked our highly sought-after Spot Veil Corrector and Spot Veil Concealer across all our platforms. If you've been eagerly waiting to get your hands on these cult favorites, the wait is over!  Blemishes? Redness? Uneven skin tone? Say bye-bye...

Raise your hand if you love wearing a full beat every day! That’s great, and you look great. But be honest, sometimes you hate the feeling of wearing foundation, right? It can feel heavy and, if not prepped right, can look cakey. Everyone online is always talking about their makeup secrets to getting skin...

Nail art is like makeup, you can opt to keep your digits (or face) sleek or playful! Plus, makeup trends can even translate to nail art—like when Hailey Bieber’s viral sugar plum fairy makeup got a nail-inspired version. So, if you thought the “clean girl” aesthetic was going to be retired in 2024, you...

The vibrant world of makeup becomes a canvas for the self-expression of Generation Alpha's teens and pre-teens. In this digital age, the traditional passing down of beauty wisdom from mothers to daughters has transformed into a dynamic exchange shaped by the deluge of "Get Ready With Me" videos flooding platforms like TikTok and other...